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It is with great pride that this first edition of SBQ magazine has come to fruition. For years we at the Sports Backers believed that an active lifestyle publication would enjoy a wide and eager Richmond readership. Palari Publishing and the Richmond Times-Dispatch stepped up and joined forces with us to produce this exciting new publication.
Content in SBQwill motivate and inspire active adults. You, our readers, make commitments to run, walk, swim, bike or go to the gym on a regular basis throughout the year. SBQwill assist you as you keep those commitments and as you stay active at the peak of your potential.
You already know that a regular exercise program needs an occasional boost. And you know that motivational stories about regular people who accomplish extraordinary feats are a great inspiration. You know too that injury prevention tips and pointers will keep you running on the road, swimming in the pool or lifting in the gym without a setback. You also know that motivational tips and pointers are an essential remedy for those workout rough spots and training doldrums we all encounter. All these and more you will find in SBQ.
And whether you have just joined a local fitness club or completed an Ironman Triathlon, you will come to learn what we already know: that SBQ will help you achieve your personal fitness goals. Part of leading an active lifestyle is eating properly, but you won’t find fad diets exhorted on these pages. Instead, you will find out about what foods are best for different exercise regimes, what foods can fuel a great workout or what foods can help with post-exercise recovery.
We believe Greater Richmond area residents can be motivated to lead a more active and healthy lifestyle through a variety of ways. One of them is events. Some of our events—like the Ukrop’s Monument Avenue 10k or the SunTrust Richmond Marathon—inspire folks by the tens of thousands to run or walk farther than they had dared dream. Often they do so with friends or family members who join them from afar. Presently, the Sports Backers are involved with 35 events that have more than a quarter of a million participants and spectators. And those numbers are increasing rapidly. As it is part of our mission to boost the local economy, we find it both gratifying and encouraging that as we improve the healthy lifestyles of our fellow Richmonders, we also increase the region’s prosperity.
SBQ fits right into this strategy by providing a publication that will encourage, strengthen and grow the active audience in our community. We believe our friends, neighbors and co-workers who read SBQ will lead a healthier, more active lifestyle as a result. Overall, the effect will be a dramatic improvement in the quality of life in the region. Now it is time to sit back, relax and enjoy your first issue of SBQ.